Partnering with Connected Fanatics to redefine the value of merchandise in the football industry
Connected Fanatics approached ProdActive to design their LOCKEROOM SaaS. Their product in essence utilises NFC technology to unlock exclusive fan experiences within football clubs and builds on the potential use for NFTs and the Metaverse.
We started this project during the height of tension between fans, clubs and league management due to the contention of the top tier clubs wanting to form a ‘Super-League’ in early 2021. This disruption in the football community was the height of other social issues that occur frequently such as racism, sexism and foul play on social media platforms towards players. On a platform level, we found that each club had their fan engagement across multiple social-media channels which left their fans feeling underwhelmed and football tribes and sub-tribes lacking in social togetherness.
Our solution needed to take into consideration the true nature of the football fans' opinions as well as fulfilling each of the stakeholders in the football business.
Market Research & Trend Analysis
“Throughout our long-term relationship with ProdActive, they have always delivered high quality, user centered, and market leading products for Connected Fanatics. Within a matter of weeks, their design and research team became experts in our industry, as well as their development team rapidly producing real-tech prototypes from the get go. ProdActive not only provides impeccable solutions for our business, they always go the extra mile to make sure we have everything we need to succeed in the market.”
Matthew Hymers, CEO of Connected Fanatics