Pioneering products to improve quality of life for people living with Parkinson's
People living with chronic disorders such as Parkinson's face many challenges in their day to day lives. Medication management, symptom tracking and journalling, keeping abreast of medical appointments and their doctor’s feedback and advice are just some of the extra burdens they face while still trying to live rich, fulfilling lives.
While there are products and services available to help ease this burden, they are often disconnected and not fit for purpose, and the promise of technological solutions is often squandered by not considering the specific needs of the patients and people these solutions are for. These needs are often complex and nuanced, and can differ from person to person.
Through extensive user research we wanted to gain a deep understanding of patient needs and pain points, to inform the design of digital healthcare products that satisfy not only their needs, but the needs of the healthcare professionals and payers that make up the wider healthcare landscape.
Market Research & Trend Analysis
“Working with the ProdActive team for over 5 years has enabled us to build a relationship beyond just client/supplier. The team at ProdActive have integrated tightly with our internal departments to deliver on a range of activities enabling us to move at speed towards our goals.”
Tsabar Mor, Head of R&D